Memona Madi
[ PRINCIPAL PRODUCT DESIGNER ]
A strategic product designer with 8+ years experience and a background in front-end engineering. Currently designing AI-powered education tools at Degreed.
TOURS, FRANCELOCATIONSTRATEGY, DISCOVERY, UX RESEARCH, INTERACTION DESIGN, UX/UI DESIGNCORE SKILLSNOTABLE CLIENTS7 ELEVEN JAPAN, CARLSBERG, THE WORLD ECONOMIC FORUM..._CHAPTER 1: PROJECTS
Using the power of AI to generate engaging role play experiences for Degreed learners.
YEARCLIENTROLE2025ROLESTRATEGY, USER RESEARCH, PRODUCTION DESIGNTHEMESAI, LXP, ADMIN TOOL, LEARNER TOOL
Rethinking the Degreed homepage to empower learners to grow skills and advance their career.
YEARROLETHEMES2025STRATEGY, USER RESEARCH, PRODUCTION DESIGN
DATA-DRIVEN, ADMIN TOOL, LEARNER EXPERIENCEUsing the power of AI to generate engaging quiz experiences for Degreed learners.
YEARROLE2024STRATEGY, USER RESEARCH, PRODUCTION DESIGNTHEMESLXP, LEARNER EXPERIENCE, SKILL GROWTH
04 — YAMMI →Prototype for an integrated ordering and pick-up service for 7-Eleven Japan customers.
YEAR20207 ELEVEN JAPANTHEMESSTRATEGY, USER RESEARCH, IN-STORE PROTOTYPING, PRODUCTION DESIGNSERVICE DESIGN, IN-STORE EXPERIENCE, PROTOTYPING, RETAIL
Designing the event website for Davos, the World Economic Forum Annual Event.
YEARCLIENTROLETHEMES2020THE WORLD ECONOMIC FORUMSTRATEGY, USER RESEARCH, PRODUCTION DESIGNEDITORIAL, LIVE EVENTS, SCHEDULES, ON-DEMAND REPLAYS
_CHAPTER 2: ABOUTBlending strategy, research, design, and a lot of curiosity and fun to create thoughtful digital experiences, I look at the whole picture—how things work, feel, and fit into people’s lives—not just the pixels on a screen.
My approach is research and data-informed. I like digging into user behaviour, challenging assumptions, and testing ideas fast to make sure that what is built actually answers a need. Every design decision has a purpose, and I’m all about delivering experiences that have a lasting impact on people’s life.
Before design, I was a front-end engineer for 4 years. That background still shapes the way I work—thinking in systems, having a common language with devs, and designing stuff that doesn’t just look good, but actually works.
Lately, I’m interested in the space where generative AI, data, and design meet—finding new ways to push boundaries, leveraging tools and making even smarter, more human-centered products.
Outside of work, I like cycling, playing instruments and making wobbly ceramics pots.