ROLE PLAY (MAESTRO AI)
ABOUT
This AI-powered platform transforms how teams prepare for challenging workplace conversations. Administrators create scenarios that mirror actual situations their people face, while learners practice with AI characters that respond authentically. Through constructive feedback and unlimited practice opportunities, team members develop stronger communication skills and approach difficult conversations with greater confidence.
CHALLENGE
Current training methods fall short. Scripted role-plays feel artificial. Group exercises create pressure that inhibits learning. One-time workshops fade quickly. The result? Employees still feel unprepared when critical conversations happen. Meanwhile, administrators wrestle with inflexible tools that can't keep pace with changing organisational needs or capture the nuances of real workplace dynamics.
SOLUTION
We reimagined workplace practice from the ground up. Powered by generative AI, the role play experience enables administrators to rapidly build sophisticated scenarios while learners engage in natural, adaptive conversations. Each interaction delivers personalised guidance and actionable feedback. Learners can practice repeatedly, experiment with different approaches, and steadily build the skills they need to navigate complex workplace moments with competence and assurance.
PROJECT DETAILS
YEAR: 2025
INDUSTRY: Edtech
MY ROLE: Prototyping, UX/UI Design
TEAM: Lead Designer (me) | PM | Engineering Manager | 6 engineers (4 FE, 2 BE)
PLATFORM: Web (Responsive)
Core Experience Principles
Personalised by Design
Every learner should feel the experience is shaped around their needs, goals, and skill level.Realistic, Not Theoretical
Scenarios mirror real workplace moments, helping learners build practical confidence they can use immediately.Adaptive and Responsive
Conversations evolve naturally based on learner choices, creating a sense of authenticity and agency.Guided, Not Overwhelming
Feedback is clear, actionable, and supportive—helping learners improve without feeling judged.Effortless for Admins
Scenario creation should be intuitive and flexible, making it easy to build and update role plays as needs change.Practice Without Limits
Learners can revisit scenarios, experiment, and grow at their own pace.
The platform provides administrators with a straightforward configuration process for creating effective role-play experiences. Admins establish the scenario context, set behavioral parameters, and define clear learning outcomes—all within an intuitive interface. A rich-text editor enables detailed scenario creation, while tabbed navigation moves smoothly between setup, character behavior, feedback criteria, and analytics.
The outcome: a powerful yet accessible system for building sophisticated AI-driven practice experiences that adapt to each learner's needs.
Building the Scenario
The persona configuration area enables administrators to create nuanced AI characters for role-play scenarios. Admins define each character's name, role, and contextual background—establishing their personality, communication style, and behavioral patterns.
A rich-text editor allows for detailed character development, while voice selection and avatar options bring personas to life.
Building Believable AI Characters
Tailoring Scenarios to Learning Goals
The settings interface gives administrators precise control over each role-play experience. Admins craft taglines that communicate the scenario's focus, write detailed instructions that set the context and objectives, and tag specific skills for targeted practice.
An audience management feature ensures the right learners access relevant scenarios. The interface balances flexibility with structure—allowing administrators to design focused learning experiences that align with organizational priorities and individual development needs.
The feedback settings tab allows administrators to establish clear evaluation frameworks for each role-play. Admins can enable AI-generated feedback, define performance levels that benchmark learner progress, and set specific criteria that assess key competencies.
This structured approach ensures learners receive consistent, actionable guidance tied to measurable outcomes—helping them understand where they excel and where to focus their development efforts.
Defining Success and Measuring Growth
The criterion configuration modal enables administrators to create detailed assessment frameworks for each skill or competency. Admins define specific criteria with clear descriptions of what success looks like, enable scoring to quantify performance, and establish performance levels that articulate expectations from poor to excellent.
This granular approach ensures learners receive precise, meaningful feedback that identifies exact strengths and development areas—transforming abstract skills into concrete, measurable behaviors.
Granular Performance Evaluation
The results dashboard provides administrators with comprehensive performance analytics across role-play scenarios. Key metrics reveal engagement levels through completion and drop-off rates, while criterion-based scoring breaks down learner performance across specific competencies.
This data-driven view helps administrators identify where learners excel, where they struggle, and how scenarios are performing—enabling informed decisions about coaching priorities, scenario refinements, and targeted skill development interventions.
Tracking Progress and Identifying Patterns
The briefing screen prepares learners before they enter the conversation. The scenario description sets the stage, outlining the situation and key considerations.
Learning goals highlight specific skills to practice, giving learners clear targets to work toward. Participant details establish who's in the conversation and their roles. With estimated duration visible upfront, learners know what to expect and can mentally prepare for the interaction ahead—entering the practice session informed, focused, and ready to engage meaningfully.
Clear Context, Confident Start
The learner interface creates a focused, distraction-free space for practicing challenging conversations. Learners see their own avatar and role and the AI persona they're engaging with, establishing clear context before the conversation begins.
Simple controls for muting and ending the session keep the experience streamlined, while the visual speech animation emphasises the human-AI interaction. The result: an intuitive environment where learners can concentrate fully on developing their communication skills without technical complexity getting in the way.
Immersive Practice Environment
The feedback screen transforms practice into progress. Learners receive an overall performance score alongside feedback that acknowledges strengths and highlights areas for development.
A detailed performance breakdown scores individual competencies, making skill growth concrete and measurable. Specific improvement recommendations provide clear next steps—not just what to improve, but how.
Previous attempt tracking shows growth over time, while a retry option encourages deliberate practice. This comprehensive feedback loop ensures learners leave each session with clarity, motivation, and a roadmap for skill development.
Actionable Insights for Continuous Growth
Project Outcomes
With this new AI-powered role-play experience, we expect to see:
70% of learners completing at least one practice session within the first two weeks of launch.
45% of active learners returning for multiple practice attempts, establishing consistent skill-building habits.
Average of 3.2 practice sessions per engaged learner within the first month.
60% of organizations creating custom scenarios within 30 days, demonstrating admin investment in the platform.
Session completion rates stabilizing above 75%, significantly higher than traditional e-learning benchmarks of 20-30%.
Learner confidence ratings for handling difficult conversations improving by an average of 2.5 points on a 5-point scale after three practice sessions.