Memona is a Director of Product Design with a background in software engineering, currently leading design at Degreed.

A multi-disciplinary and strategic designer who thinks holistically about products and how people use them, I’m currently working on delivering high quality digital learning experiences at Degreed.

SOME COMPANIES I WORKED WITH

WHAT I DO

I bridge the gap between user needs and business goals through strategic design, research, and iteration.

My work is centered around identifying problems through user research, prototyping solutions, and validating them with users to ensure functional, scalable, and elegant experiences are delivered.

 

SELECTED WORK

I

Degreed Learner Hub

An engaging and action-oriented homepage designed to guide learners seamlessly through their growth journey in Degreed.

II

Degreed Personalised Plans

An AI-powered curation tool that generates personalised learning plans tailored to a learner’s unique career goals.

III

Yammi

Helping 7-Eleven Japan customers beat lunchtime queues at their local store with innovative online and in-store experiences.

IV

Skillable

Helping restaurant and bar staff up-skill and get up to industry standards in as little as 2 minutes a day.

V

Zencargo

Enhancing communication and transparency between supply chain partners with data-driven solutions.

VI

The World Economic Forum

Reimagining the digital experience for Davos, the most prestigious global political and business event of the year.

CAPABILITIES

Strategy

  • Rapid discovery research, synthesis and insights

  • Identifying market opportunities

  • Roadmap planning and prioritisation

  • Stakeholders interview and insights

  • Competitive benchmarking

User Research

  • User research, synthesis and insights

  • Rapid prototyping and user testing [make, test, learn]

  • User journey mapping

  • Service blueprint

  • Research database and documentation

Design

  • Wireframing

  • Product and interaction design

  • Responsive design

  • Mobile design

Innovation and Facilitation

  • Generative AI (ChatGPT, ClaudeAI, MistralAI, Midjourney, DALL·E 3)

  • Augmenting design workflows with AI

  • Speeding up research and data analysis with AI

  • Ideation and prioritisation workshop facilitation