Memona is a Principal Product Designer based in the Netherlands.

A multidisciplinary and strategic designer with over eight years experience, who thinks holistically about products and how people use them, I’m currently designing the future of skills-first learning at Degreed.

WHAT I DO


I bridge the gap between business objectives and user needs by combining strategic research, innovative design thinking, and rapid iteration.

My work focuses on uncovering problems through strategic user research, challenging assumptions, analysing data, and rapidly prototyping solutions—then validating them with users to deliver experiences that are functional, scalable, and impactful.

SELECTED WORK


Degreed Learner Hub

An engaging and action-oriented homepage designed to guide learners seamlessly through their growth journey in Degreed.


Degreed Personalised Plans

An AI-powered curation tool that generates personalised learning plans tailored to a learner’s unique career goals.


Yammi

Helping 7-Eleven Japan customers beat lunchtime queues at their local store with innovative online and in-store experiences.


Skillable

Helping restaurant and bar staff up-skill and get up to industry standards in as little as 2 minutes a day.


Zencargo Activity Feed

Enhancing communication and transparency between supply chain partners with data-driven solutions.


The World Economic Forum

Reimagining the digital experience for Davos, the most prestigious global political and business event of the year.

CAPABILITIES


Strategy

  • Strategic discovery research

  • Identifying market opportunities

  • Roadmap planning and prioritisation

  • Stakeholders interview and insights

  • Competitive benchmarking


User Research

  • UX research, data analysis and insights generation

  • Rapid prototyping and user testing [make, test, learn]

  • User journey mapping

  • Service blueprint

  • Research database and documentation


Design

  • Wireframing

  • Product and interaction design

  • Responsive design

  • Mobile design


Innovation and Facilitation

  • Augmenting research, product, design and build workflows with Generative AI (ChatGPT, Claude, Cursor, Lovable…)

  • Product and design workshops facilitation

  • Upskilling design teams through strategic training