Memona is a Principal Product Designer based in the Netherlands.
A multidisciplinary and strategic designer with over eight years experience, who thinks holistically about products and how people use them, I’m currently designing the future of skills-first learning at Degreed.
WHAT I DO
I bridge the gap between business objectives and user needs by combining strategic research, innovative design thinking, and rapid iteration.
My work focuses on uncovering problems through strategic user research, challenging assumptions, analysing data, and rapidly prototyping solutions—then validating them with users to deliver experiences that are functional, scalable, and impactful.
SELECTED WORK
Degreed Learner Hub
An engaging and action-oriented homepage designed to guide learners seamlessly through their growth journey in Degreed.
Degreed Personalised Plans
An AI-powered curation tool that generates personalised learning plans tailored to a learner’s unique career goals.
Yammi
Helping 7-Eleven Japan customers beat lunchtime queues at their local store with innovative online and in-store experiences.
Skillable
Helping restaurant and bar staff up-skill and get up to industry standards in as little as 2 minutes a day.
Zencargo Activity Feed
Enhancing communication and transparency between supply chain partners with data-driven solutions.
The World Economic Forum
Reimagining the digital experience for Davos, the most prestigious global political and business event of the year.
CAPABILITIES
Strategy
Strategic discovery research
Identifying market opportunities
Roadmap planning and prioritisation
Stakeholders interview and insights
Competitive benchmarking
User Research
UX research, data analysis and insights generation
Rapid prototyping and user testing [make, test, learn]
User journey mapping
Service blueprint
Research database and documentation
Design
Wireframing
Product and interaction design
Responsive design
Mobile design
Innovation and Facilitation
Augmenting research, product, design and build workflows with Generative AI (ChatGPT, Claude, Cursor, Lovable…)
Product and design workshops facilitation
Upskilling design teams through strategic training