ABOUT ME
I’m a human passionate about solving other humans’ problems with design.
As a multidisciplinary and strategic Principal Product Designer with over eight years experience in design, I take a holistic approach to product development—focusing not only on the product itself, but also on how people experience and interact with it.
Driven by curiosity, I leverage research and data analysis to uncover user needs and align them with business goals. I challenge assumptions through rapid prototyping, testing, and iteration, ensuring every design decision is informed, intentional, and built for lasting impact.
Before transitioning into design, I spent four years as a front-end engineer at various agencies and startups. That experience equipped me with strong technical and coding skills, which continue to enhance my work as a designer today.
Passionate about the intersection of AI, data, and design, I'm constantly exploring new ways to push boundaries and create innovative user-centered experiences.
WHAT PEOPLE SAY
“Memona contributed massively across many successful projects and client relationships. It was a privilege to work with someone who has such a drive to continuously improve and grow their skills into a well rounded and much sought after product designer. Any company would be lucky to have her rare skills of being able to make strategy real through design.”
— Adam Morris, Head of Design at The Economist
“Memona is a thoughtful and strategic digital product designer. Having been a developer in the past, she has that depth of experience that brings her close to being the mythical 'full-stack designer'. She's also one of the most vivacious and enjoyable person to work with.”
— Tim Malbon, CEO of Made by Many
“Memona is always very keen to learn and has an appetite for self-improvement which is incredibly inspiring. She’s always ready to put her hand up and pitch in to help deliver some of the key cultural change initiatives the company is working on.”
— Jo Daly, VP of L&D, UK and International, Warner Music Group
“I was fortunate enough to work with Memona on a number of projects at Made by Many - she was a great asset to the team. She brought huge amounts of positivity and drive, while still challenging the team and stakeholders to ensure we continued to move in the right direction.
She led the discovery/user testing process across multiple projects, working closely with the development team to ensure they had everything they needed for build, and refine the scope of her designs based on their input.
Memona launched a number of new projects, planning and facilitating stakeholder workshops. Her astute planning ensured they successfully captured the input we needed while also encouraging the stakeholders to think more widely about how the team could support them.”
— Joe Nixon, Senior Global Product Manager, McDonald's